Brand Consultant (Pietermaritzburg) – RCL Foods

Job Details

Job Description

RCL FOODS is on the hunt for an experienced Brand Consultant to drive growth of RCL portfolio at outlet level. Drive increased SKUs per outlet in your territory; Drive compliance in National/Regional account listings. Drive effective National/Regional promotional executions within your territory to drive volume growth.

To ensure availability of RCL FOODS range at a unit level. Ensure smooth trade level relationship with the outlets in your territory, policing and managing any supply related issues. Use your product preparation knowledge to do informal training to deliver consistent/improved product quality.

The role will report to the Area Sales Manager and will be based in Pietermaritzburg.

Minimum Requirements

Applicants must have:

• Matric
• Valid Code EB drivers’ licence
• Preferred 1 to 2 years direct selling experience (Relevant food service experience)
• Computer literacy – MS Office

Duties & Responsibilities

Strategy Formulation and Implementation

• Apply Outlet profiling to implement the appropriate selling strategies for new SKU’s to achieve conversions in your area.
• Devise action plans to improve the Front of House (FOH) availability and preparation quality of your territory.
• Actively look for new business to grow territory.
• Manage all company assets, including Pie warmers and Trade tools.

Customer Relationship Management

• Manage Territory Outlet Relationships.
• Manage relationships with outlet owners, management and staff.
• Grow business by delivering the strike rate requirement that allows the addition of SKU’s at an Outlet level.
• Ensure availability of the full listed range for all RCL products at all outlets.
• Build a reputation as the RCL Culinary Expert in Outlet operations.
• POS placement and management of branding within your territory.
• Provide ad-hock informal Training to Outlet staff teams on full RCL portfolio.

Marketing Management

• Ensure new product listings are presented/prepared in your outlets when a head office listing has been agreed.
• Demonstrate product benefits/value add.
• Implement new SKU’s listed at head office at outlet level.
• Drive an increase in the number of RCL SKUs used in each outlet.

Marketing and Promotion

• Activate promotional activities at outlet level within your Territory.
• Ensure all POS and promotion materials are available in relevant sites.
• Assist in promotional activities at different locations when required.
• Manage warmer/cabinet infrastructure and outsourced servicing for your region.

Market and Customer Insight Maintenance

• Provide information on competitors affecting performance in the territory.
• Keep Channel Teams informed of latest developments and trading realities at outlet level.

Pricing Guidelines Management

• Track/Audit RCL brand portfolio and competitor prices across all customers/outlets.

Supply Chain Distribution Management

• Manage the distribution link between RCL supply chain and the Customer’s outlet.
• Conduct regular reviews of distribution and product delivery efficiency.
• Provide feedback on customer service measures and resolve problems arising.
• Drive full Front of House (FOH) product availability.

Financial Management

• Discuss concepts such as cost-in-use and margin during the selling process.
• Assist with wastage management and guide best practice.
• Deliver Territory revenue targets.